Search Engine Optimization (SEO)
SEO increases website visibility and brand exposure in search engines. WinLum goes beyond improving your ranking; we analyze the activities of your traffic to make sure the call-to-action is appropriate and easily allows the visitor to take the next step in becoming a customer. SEO advice at the beginning of the process can eliminate the risk of having to re-engineer your site later. We consider SEO so important that we include it with all the other services we provide.
SEO Strategy
An effective SEO strategy is a key component of an effective web site. The challenge of SEO is to maximize website visibility and brand exposure to visitors using keywords and other search engine terms to locate your business offerings. It also includes the use of multiple tools to raise customer awareness and then convince people to visit and link to a web site. The ease with which this is accomplished often determines whether a customer will visit the website, explore its offerings, and find the unique value the site offers. Before optimizing a site, we evaluate your product or service, examine the demographics of your customer base, and provide a means to expand that demographic - all in a binding, secure paradigm to protect your existing business.
Essential Components:
Keyword Research
Keywords are the "magic bullet" in SEO. Understanding which keywords are important allows us to go after the search terms that deliver targeted visitors to your website. Our first step is to help you create a customer centric SEO campaign that fits an optimum eCommerce model for your business. We develop relevant content, focused on your target customers, through keyword research.
Copywriting
The second step to helping you create a customer centric SEO campaign is to replace vague wording that occurs on most websites with specific search terms. Clear wording is the fastest way SEO results are obtained. We ensure your website includes dynamic, effective content that provides useful and relevant information, organized in a logical easily flowing manner increasing customer interest while ensuring a feeling of reliability in your site.
Coding
The final step in creating an effective SEO campaign is clean coding. Clean, valid coding increases repeat visitation, allows the website to load more quickly, makes it easier to get links from reputable sites, and allows customers using braille keyboards and screen readers to easily access you web content. These elements lead to customer satisfaction.
