Search Engine Marketing (SEM)
SEM is marketing a website within search engines to achieve maximum exposure. SEM can include Search Engine Optimization (SEO), buying Pay-Per-Click (PPC) ads, and the rapidly growing field of social networking and other Internet related services to increase exposure and traffic to your website. Research shows that the higher a business is positioned on search engine response, the more likely they are to receive attention.
Before we begin building or rebuilding your website, we sit down with you to develop an Internet marketing strategy, including a plan for search engine optimization and search engine marketing. Planning allows us to build desired features into a new website from the beginning. In a website rebuild, we use a refactoring technique to prevent the loss of traffic usually experienced when deploying a new site.
Great SEM comes from integrating SEO with a marketing strategy. Our copywriters, designers and application developers work together to build an integrated marketing solution. Your project is customized to your business and we work with you to coordinate all the elements needed for your site.
A full web service project, including strategic advice, graphic design, copy writing, PPC campaign setup, and search engine optimization normally takes three months to deploy. We kick off your Internet marketing campaign by setting up PPC ads and using keyword integration to tune the landing page to your audience. By setting up a PPC campaign first, we get your brand recognition onto the internet immediately. We then optimize your landing page , making your business easier to locate, and drawing customers immediately.
