Online Public Relations (PR)
One result of new and rapidly expanding technology is that there are many cutting-edge ways to publicize your brand and get people talking about your business. Many businesses want to take advantage of free advertising and exposure, but are reluctant to do so because they don't know where to start. WinLum shows you how to leverage online public relations to market your business.
Online PR is about
- Building and managing your company's reputation
- Creating vibrant discussion and positive word-of-mouth relationships
- Identifying your customer's likes and dislikes
- Identifying issues and trends to stay "ahead of the game"
- Managing information flow
It is where public relations meets technology in a medium that is cost-effective and relevant in today's marketplace. The goal of online PR is to develop content, build links, optimize press releases and corporate news for the web, and gain the trust and respect of online audiences--including new and existing customers, search engines, journalists, community groups, and industry organizations.
Online PR also involves securing your brand in newsworthy circles on the Internet; influencing online media and audiences, and building relationships with the online communities most relevant to your business or brand. We do this by using search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools to boost brand exposure and provide positive results again and again.
The Service
WinLum's online PR service consists of two tactics: expert articles and online press releases. We can either manage your entire online PR campaign or we can provide a more portable solution, implementable by you through one of our affiliates. We believe integrating online PR tactics with offline marketing is a powerful tool that will help take your business to the next level.
WinLum's online PR service consists of two tactics: expert articles and online press releases. We can either manage your entire online PR campaign or we can provide a more portable solution, implementable by you through one of our affiliates. We believe integrating online PR tactics with offline marketing is a powerful tool that takes your business to the next level.
Our online PR service includes:
- Development of RSS feeds
- Blogging tactics
- Keyword analysis
- Optimization of copy
- Press Release formatting (including HTML)
- Post campaign analysis
Our online PR service helps you tell your story in a way that will help you grow your brand and your bottom line. We will use search engine optimization, podcasting, blogs, and other corporate-generated media to increase and maintain your web site's visibility.
Benefits:
- Visibility in news searches on major search engines.
- Increasing the number of links to your site.
- Online and offline media coverage.
In addition to custom targeting, we can add your press release to your web site and distribute it to searchable media databases, to be incorporated into targeted networking websites.
WinLum works directly with you, your marketing team, or your offline PR agency to help you develop an efficient and effective online PR campaign. Every brand has a story; we help you showcase yours.
