Definitions

Refactoring Technique: Refactoring technique involves changing the poorly structured source code in the old website to improve readability, add functionality, and improve design. Essentially, refactoring changes a website's internal structure without changing it's external behavior, resulting in no downtime for your website.
Landing Page: A Landing page is the page customers land on when they click on the PPC ad and you are able to capture the lead information.
Backend Databases: Backend Databases are the energy behind your business. Whether the data is stored in hierarchically or relationally, information can be readily retrieved, qualified, and reported on.